The Usher's guide
Close the curtains on your Fire TV
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Fire TV (2021 or later)
Checked against the maker's manual and lab tests.
Stops it watching
Automatic Content Recognition
Recognizes what's playing, including from HDMI inputs.
Go to Settings › My Fire TV › Privacy Settings › Automatic Content Recognition
Turn OFF Amazon stops recognizing what's on screen. Everything keeps working.
Source: amazon.com · maker manual · checked 2026-09-12
Device Usage Data
Sends how you use the TV to Amazon for marketing.
Go to Settings › My Fire TV › Privacy Settings › Device Usage Data
Turn OFF Nothing changes for you.
Source: amazon.com · maker manual · checked 2026-09-12
Collect App and Over-the-Air Usage Data
Reports which apps and channels you use.
Go to Settings › My Fire TV › Privacy Settings › Collect App and Over-the-Air Usage Data
Turn OFF Nothing changes for you.
Source: amazon.com · maker manual · checked 2026-09-12
Stops the ad profile
Interest-based Ads
Targets ads using your activity.
Go to Settings › My Fire TV › Privacy Settings › Interest-based Ads
Turn OFF Ads stay, targeting stops.
Source: pocket-lint.com · press · checked 2026-09-12